As SEO is changing really often, it gets harder to understand what works and what doesn’t. Many people turn to agencies providing best SEO service in Cardiff, hoping that there they will find answers and working practices. Actually, there are some methods that have been around forever and are still as good as new. Those SEO practices will work like magic if you apply some effort:
- Write content for keywords.
If you see that there is a keyword you are missing, you could write a content piece specifically for it. It is a good strategy which is both ethical and effective. If you’re out of ideas for your content, you could also turn to platforms like Quora. There you will immediately boost your enthusiasm and get tons of ideas.
- Do keyword research.
Old but gold here, as SEO always relies on keywords to help define the meaning of your sites, keyword research is just as actual as it was 10 years ago. A smart approach to your keywords is a crucial start of every single SEO campaign. All of the local marketing agencies Cardiff try to implement that research scrupulously to bring valuable results.
- Write content for keywords.
- Grow traffic from less popular keywords.
This is a valuable tip for starters; if you want to get some ranking really fast, don’t try to compete in a niche that is already packed. It would be better if you go for those keywords that are low-competitive.
- Make your content reader-friendly.
Cardiff SEO companies insist that you break down your content into different sections, give those sections subheadings and go from there. It is also a good practice to keep your paragraphs short, as well as your sentences. Clumsy and long sentences easily scare people off.
- Make your site optimized.
Google is now going to rank the sites with optimized mobile versions higher. This is a good tendency, even if it means extra work for you. If you can’t work everything out alone, you could get some help. Agencies that work with digital marketing Cardiff could help you start on it.
- Give your readers extra links.
It is considered a good practice to add different on-topic links to your post. Linking to authority sources is a big “yes” in SEO.
- Steal keywords from other sites in a niche.
If you are unsure which keywords are trendy now, you can always check what your competitors are using. Staying tuned into your opponents’ keyword strategy is also important if you want to evaluate your chances against them.
- Work on your local SEO.
Small businesses will benefit greatly from this simple practice. You could try to include both your contact information and location information in the footer. Folks who do SEO in Cardiff claim that it’s a good way to ensure Google that you can be trusted and rank higher for local searches.
- Optimize the images.
It is just that simple. Check your site with some tools and use a plugin to optimize the size and the quality of your images.
- Choose short URLs.
No one likes those long URLs that take up plenty of space. Moreover, Google doesn’t fancy those too. Again, it’s a very simple tip, you just have to use a good tool to turn your long links into fancy shortened ones.
- Think of your domain name.
Keywords in your domain, seriously? That was a good strategy 5 years ago, but not now. If you check your competitors, you will see that everyone is trying to build a brand now. And a brand requires a branded name.
Effective SEO is much easier than many people think it is. It only tries to optimize the Internet for users and if you play by the rules, you will win in the long run. Plus, there are many good tools that make even the most complicated actions fairly easy. This way, you just have to know how to use the appropriate tools.