Whether your company has decided to do your own marketing and SEO yourselves, or opt for the use of a paid for firm of professional SEO Cardiff agency, you should still know the basics.
USE LONGTAIL KEYWORDS
You might already know that keywords are important for your business and these need to be used in your website.
You might also know that a professional Cardiff marketing agency would ensure that your pages are not overly full of them, either.
Because whilst it is important to feature a keyword, your site should still read as normal, without your reader being made aware of them.
These will have been the search terms that they themselves typed into Google in order to find your site or business, but they should never be spammy.
Longtail keywords, that is search terms with three or four words that accurately describe your business, are the best for the job. But the exact phrase is something that you need to research carefully.
THIS IS AN INVESTMENT FOR THE FUTURE – NOT AN EXPENSE FOR THE SHORT TERM
SEO is an investment and should not be seen as an unnecessary expense.
It is not something that is immediately going to yield results, as much as you might like it to. Unfortunately, it is going to be some time before the rewards of your investment are seen. However, they will be, with time and some patience.
In terms of expense, you don’t have to spend a fortune to see a return on your investment. SEO is something you can even do yourself, to save the expense of recruiting a professional Cardiff digital agency.
INCORPORATE SOCIAL MEDIA INTO YOUR SEO MARKETING
SEO is not something that has to be carried out in isolation to all your other marketing strategies – nor should it be.
You can incorporate it into your social media platforms and campaigns. Tie in your SEO operation with your Facebook and Twitter accounts.
For example, you can link to your blog, via your Facebook page. Snippets of blogs and other website content, can be tweeted at regular intervals via your Twitter account.
Knowing when to tweet or to post on Facebook is also important. We suggest that you pick a time of day to update your social media sites. Possibly first thing in the morning or in the evening, when people will be checking their accounts.
If this seems unachievable, there are tools that can help you by posting your content out at a time of your choosing.
THE CONTENT OF YOUR SITE MATTERS MORE THAN EVER
Ultimately, the key to any good SEO strategy is to have grade A content at all times.
Nothing can substitute for quality writing and snappy headings, which draw the reader in and make them read your content, despite themselves.
Do not neglect the power of images on your pages. Your content needs good visuals and they must also load easily on your site – and be accessible to mobile devices.
Video content is also becoming highly popular and it is predicted to rise in 2018. So, consider getting some quality video content – maybe an explainer video, to tell visitors to your site who you are and what you are about as a business.
PLAY BY THE RULES
Take care when it comes to boosting your website’s SEO ranking. It can be very easy to fall prey to some less than wholesome digital marketing tactics, whether that is in Cardiff or Caracas!
Ultimately, it is not worth trying to cheat the system. Your site might benefit in the short term from some of the murky “black hat” practices there are out there, but you are putting yourself at risk of having your site de listed by Google.
That means that it could vanish in a puff of smoke, from all search engine rankings and completely disappear from any potential customer. This is never worth the risk for anybody.